Applied AI Research Lab for the Attention Era

We build worlds that command attention. Explain reality, and create it.

AI won't dramatically expand our 7 hours of daily digital engagement until new AI-native devices or neural implants emerge. Until then, consumer AI faces a harder battle for relevance than early mobile apps did.

Attention is finite and precious - its gold.

Attention has moved from social media to interest media: content is judged individually, not by audience size.

Attention is a Finite Resource.

AI won't dramatically expand our 7 hours of daily digital engagement until new AI-native devices or neural implants emerge. Until then, consumer AI faces a harder battle for relevance than early mobile apps did.

Attention is finite and precious - its gold.

Attention has moved from social media to interest media: content is judged individually, not by audience size.

Attention is a Finite Resource.

AI won't dramatically expand our 7 hours of daily digital engagement until new AI-native devices or neural implants emerge. Until then, consumer AI faces a harder battle for relevance than early mobile apps did.

Attention is finite and precious - its gold.

Attention has moved from social media to interest media: content is judged individually, not by audience size.

Attention is a Finite Resource.

Featured In

AI to understand the world, and build new ones.

World Explainer Icon

World Explainer

Addictive 60-second to a few minute stories turning real-world events into viral content that is interesting.

Turns the entire internet into your personal visual library, scanning real-time social posts, news headlines, YouTube and social clips, and other real world assets to match your story.

World Builder Icon

World Builder

Infinite generative universes inspired by culture.

AI Characters: digital personalities who live, post, and grow their own followings.

Real-Time Story Adaptation: stories that evolve instantly with consumer demand.

+100 million views.
+100 generative worlds.

World Explainer

The real-world explained

Complex topics broken down into addictive 60-second visual stories.

The real-world explained

Complex topics broken down into addictive 60-second visual stories.

The real-world explained

Complex topics broken down into addictive 60-second visual stories.

Scale without limits

Every trending topic covered before human creators even notice.

Scale without limits

Every trending topic covered before human creators even notice.

Scale without limits

Every trending topic covered before human creators even notice.

Biology becomes binge-worthy

Human complexity simplified into content you'll watch repeatedly.

Biology becomes binge-worthy

Human complexity simplified into content you'll watch repeatedly.

Biology becomes binge-worthy

Human complexity simplified into content you'll watch repeatedly.

Infinite content pipeline

Hundreds of explainers generated weekly, each one optimized for virality.

Infinite content pipeline

Hundreds of explainers generated weekly, each one optimized for virality.

Infinite content pipeline

Hundreds of explainers generated weekly, each one optimized for virality.

Pop culture deep dives

The moments everyone's talking about, explained before the conversation ends.

Pop culture deep dives

The moments everyone's talking about, explained before the conversation ends.

Pop culture deep dives

The moments everyone's talking about, explained before the conversation ends.

World events decoded daily

Global narratives compressed into stories that travel faster than news.

World events decoded daily

Global narratives compressed into stories that travel faster than news.

World events decoded daily

Global narratives compressed into stories that travel faster than news.

Science made irresistible

Natural phenomena turned into visual experiences that spread like wildfire.

Science made irresistible

Natural phenomena turned into visual experiences that spread like wildfire.

Science made irresistible

Natural phenomena turned into visual experiences that spread like wildfire.

24/7 content machine

Autonomous systems that never stop explaining the world.

24/7 content machine

Autonomous systems that never stop explaining the world.

24/7 content machine

Autonomous systems that never stop explaining the world.

Hidden truths revealed

Misconceptions destroyed with visuals that make people rethink everything.

Hidden truths revealed

Misconceptions destroyed with visuals that make people rethink everything.

Hidden truths revealed

Misconceptions destroyed with visuals that make people rethink everything.

World Builder

Archetypes evolved

Classic character types reinvented for modern obsessions.

Archetypes evolved

Classic character types reinvented for modern obsessions.

Archetypes evolved

Classic character types reinvented for modern obsessions.

Stories that listen

Narratives that reshape themselves based on what viewers crave.

Stories that listen

Narratives that reshape themselves based on what viewers crave.

Stories that listen

Narratives that reshape themselves based on what viewers crave.

Chemistry generated

Relationships so compelling viewers forget they're watching AI.

Chemistry generated

Relationships so compelling viewers forget they're watching AI.

Chemistry generated

Relationships so compelling viewers forget they're watching AI.

Original personalities born

AI beings that develop their own voices and build real audiences. generated weekly, each one optimized for virality.

Original personalities born

AI beings that develop their own voices and build real audiences. generated weekly, each one optimized for virality.

Original personalities born

AI beings that develop their own voices and build real audiences. generated weekly, each one optimized for virality.

Romance engineered

Perfect characters for stories designed to capture hearts.

Romance engineered

Perfect characters for stories designed to capture hearts.

Romance engineered

Perfect characters for stories designed to capture hearts.

Comedy without boundaries

Political and social commentary generated faster than reality changes.

Comedy without boundaries

Political and social commentary generated faster than reality changes.

Comedy without boundaries

Political and social commentary generated faster than reality changes.

Icons transformed

Cultural heroes reimagined in universes that shouldn't exist.

Icons transformed

Cultural heroes reimagined in universes that shouldn't exist.

Icons transformed

Cultural heroes reimagined in universes that shouldn't exist.

Franchises unleashed

Beloved characters breaking free from their original worlds.

Franchises unleashed

Beloved characters breaking free from their original worlds.

Franchises unleashed

Beloved characters breaking free from their original worlds.

Styles mastered instantly

Every animation style from photorealistic to cartoon, instantly generated

Styles mastered instantly

Every animation style from photorealistic to cartoon, instantly generated

Styles mastered instantly

Every animation style from photorealistic to cartoon, instantly generated

Explain reality. Build reality.

Calling attention to what matters.

We use AI to produce viral content 24/7. Our AI video agents turn real-time ideas in any form into polished videos.

Millions of views generated autonomously, every hour.

Our AI creates, publishes, and scales content without human intervention.

New worlds launched weekly.

Each world evolves based on what captures attention. Our system is goal-driven to capture attention.

Our World Technology Stack

Attention Intelligence

Autonomous Content Pipeline

Performance Reinforcement

Distribution at Scale

Attention Intelligence

Autonomous Content Pipeline

Performance Reinforcement

Distribution at Scale

Attention Intelligence

Deep consumer research meets real-time signal tracking

A Team of Deep Researching Agent that analyze billions of views to understand what captures attention

Track viral coefficients across platforms in real-time

Predict content performance before creation

Autonomous Content Pipeline

Multi-agent orchestration system

Signal Tracker: Scans news, social posts, trending topics 24/7

Asset Curator: Pulls relevant visuals from across the internet

Script Intelligence: Transforms complex topics into addictive narratives

Hook Engineer: Optimizes video structure for maximum retention

Voice Synthesis: Natural narration generated instantly

Motion Editor: Automated cuts, transitions, and visual effects

AI-native animation studio

Character Consistency: Same character across infinite episodes

Voice Memory: Each character maintains unique voice forever

Narrative Engine: Executes long-form stories that evolve with audience

Style Transformer: Any animation aesthetic from realistic to abstract

Franchise Tracker: Monitors pop culture to inspire new worlds

Episode Generator: Produces content faster than humans can watch

Performance Reinforcement

Every view makes our system smarter

Real-time feedback loops from millions of views

Automatic content evolution based on engagement metrics

Viral patterns learned and applied to new content instantly

Each world self-optimizes for its specific audience

Distribution at Scale

Every view makes our system smarter

Automatic optimization for popular platforms

Platform-specific hooks and formatting

A/B testing built into every upload

Culture becomes Content instantly

Infinite Creation. Zero Downtime Icon
Infinite Creation. Zero Downtime Icon
Infinite Creation. Zero Downtime Icon

Infinite Creation. Zero downtime.

Our lab runs 24/7. Every second, new content. Every hour, millions reached.

We study how attention spreads Icon
We study how attention spreads Icon
We study how attention spreads Icon

We study how attention spreads.

Each world finds its audience.

Multi-platform distribution built in Icon
Multi-platform distribution built in Icon
Multi-platform distribution built in Icon

Multi-platform distribution built in.

Same content adapted for TikTok, YouTube Shorts, Instagram Reels. Each version engineered for platform-specific algorithms.

Built for fragmented culture Icon
Built for fragmented culture Icon
Built for fragmented culture Icon

Built for fragmented culture.

47% of Gen Z are fans of something online that no one they know personally follows. We create those worlds where infinite niches are thriving.

AI Native Entertainment Ecosystem

500

500

500

Videos generated daily

999,999,000

999,999,000

999,999,000

minutes watched monthly

9,000

9,000

9,000

AI worlds operating autonomously

Investors

Elad Gil

Elad Gil

Elad Gil

Eric Wu

Eric Wu

Eric Wu

Peter Thiel

Peter Thiel

Peter Thiel

Michael Dell

Michael Dell

Michael Dell

Explore our Worlds

Reach out to our team for exclusive previews and updates.

Applied AI for Attention.

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